Infusing
the festive season with a thrilling blend of music and celebration, Coca-Cola
is set to captivate audiences through landmark partnerships with Nigeria's most
high-profile concerts. In a strategic move to resonate with the next-gen of
Coke aficionados, Coca-Cola extends its sponsorship to the most trendsetting
events in Nigeria, with music being the key point of interest.
Coke
Studio, renowned for pioneering innovation and collaboration in music, has left
an irrefutable impact on the music scene over time. Now, Coca-Cola escalates
the festive spirit with its impressive sponsorship line-up, featuring none
other than the eagerly awaited Flytime Rhythm Unplugged concert, commencing on
the 21st of December. This event pledges to deliver a stunning spectacle,
promising an unrivaled musical experience.
The
concert series further impresses, with internationally acclaimed artists, Kizz
Daniel, Davido and Asake, headlining the Flytime lineup on the 23rd, 24th of
December, and Christmas Day respectively.
The
festivities extend beyond this, with Palmwine Festival on the 23rd of December
and the distinguished Nativeland concert on the 22nd, allowing party-goers to
immerse in Coca-Cola's vibrant celebration. Also, "Even in the Day,"
on the 23rd, promises daytime cheer, while Asake rings in the New Year on 1st
January 2024, all proudly sponsored by Coca-Cola.
"We
are ecstatic to participate in this musical spectacle that encapsulates the
December holiday spirit. Music is a potent unifier, and through initiatives
like Coke Studio and our series of sponsorships, we aim to facilitate joyous,
unified moments especially during the festive season", said Yusuf Murtala,
Marketing Director, Coca-Cola Nigeria.
As
the year concludes, Coca-Cola extends a warm invitation to music lovers and
party enthusiasts to indulge in an unforgettable December. With a line-up
promising an exceptional showcase, these concerts are destined to craft the
soundtrack of a memorable festive season.
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